Client Company

• Please provide corporate and industry descriptions.
  Include contact information and a description of the group who will be working on the project.
  
• Who are the decision makers?
  
• Who else would be contracting?
  
• Who's responsible for what?
  
• What human resources do you have for various stages of the process?
  

Project

• What is the mission statement or summary of your project?
  
• What are the basic goals of this project? (e.g., improved access to information, direct sales, corporate communication, etc.)
  
• What outcome will make this project successful?
  
• How will you measure success?
  
• What are your schedule requirements?
  
• What is the budget for this project?
  
• Is there an acceptable budget range, depending on the level and comprehensiveness of services provided?
  
• Describe any work that has been done toward designing/redesigning a new web site and/or application.
  
• Discuss any identity/branding assets (logos, other artwork, and fonts) or issues. Rank the following, in order of importance
  
• A web strategy that fits with our corporate strategy.
  
• Quality execution (graphics, writing, navigation, etc.)
  
• Time to market
  
• Ease of maintenance
  
• Doing better than our competition on the Web.
  
• Staying within the budget
  
• Sending the message that we know the Web and use it appropriately.
  

Audience

• Who is the existing audience that the application would serve?
  
• What do you know about them?
  
• Is a goal to have an expanded audience? Who would that be? What do you know about them?
  
• What are your goals for each type of user?
  
• What would constitute quality service to your users?
  
• Will changes in the application affect serving your current audience?
  
• How much emphasis is to be placed on serving your current users?
  
• How much focus is to be placed on attracting and serving an expanded audience?
  

Functionality

• What functional requirements do you believe to be necessary?
  (e.g., new modules, new features, database-driven web pages, commerce, applications, interfaces, etc.)
  
• Who will update these functionality's?
  
• Are there extraordinary security issues?
  
• Are there other technical issues or limitations?
  
• Have you budgeted for hosting and maintenance of the site?If so, what is your budget?
  
• Who will be responsible to support, maintain and enhance the application?
  
• How will the site be served / hosted?
  
• What types of legacy systems/databases are in place?
  
• What is your long-term plan for the application?